| Wednesday, February
11, 2004 |
| WS
11* |
Scaling up from Local
to Regional and National Presence: Challenges & Approaches Understanding
|
| Time : |
10:30 hrs to 13:00 hrs |
| KSA Speaker : |
Munir Suri, Manager, KSA Technopak |
| Industry Expert : |
* Rajeev Karwal, Chief Executive,
Electrolux Kelvinator, India |
Every business seeks to growth.
But along with growth comes increased complexity, which if not
managed properly can be the reason for downfall. What does scaling
mean? Is it increased market share? Is it increased revenues
and top line growth? Is scaling the only choice for better business
performance? What does scaling mean in terms of retail operations?
Does it mean reduction in assortment and shift to standardization
and reduced customisation? Where to scale, Up, down or out?
When scale? Approaches to scaling are various. Which is the
best for me?
The session will provide
insights to all the above questions and do a business scenario
analysis for developing different strategies and provide an
approach plan to scale up the business to national presence.
|
| |
| WS
12 |
Retail Identity Development
as a Key Differentiator |
| Time : |
10:30 hrs to 13:00 hrs |
| KSA Speaker : |
Reshmi Jyoti Blah, consultant, KSA
Technopak |
| Industry Expert : |
Harish Bhatt, Chief Operating Officer,
Tanishq |
|
Every other day
and new player enters the retail industry determined to take his
share of the market. With this growing clutter in the how does
one ensure his place in the sun? Soon every other retailer will
look like any other retailer doing what every other retailer is
doing, how does the consumer know the difference and how does
he make his choice?
One of the best strategies known and yet ignored in retailing
is building an identity for the retail outlet. Creating a retail
identity is a way and means to define your business and connect
with your consumers.
The focus of this presentation is to delve into the elementary
issues of retail identity answering questions like why do we need
to create a retail identity at all, how does one build a retail
identity and how does it help differentiate your offerings from
others’.
|
| |
| WS
13 |
Optimisation of Sourcing Costs
Through Vendor Audit and Vendor Management Process
|
| Time : |
10:30 hrs to 13:00 hrs |
| KSA Speaker : |
Raghav Gupta, Associate Director,
KSA Technopak |
Sourcing is the process of identifying,
developing and managing production resources. An increasingly
global marketplace has caused supply complexes to reach unprecedented
levels of complexity. Emerging technologies are creating significant
opportunities for retailers and manufacturers to streamline
the overall supply pipeline for consumer goods. Sourcing is
key strategic tool used by retailers’ world over build competitive
advantage.
The session will identify the key components of the sourcing
cost and provide an optimisation model by optimisation of vendor
performance. It will identify various sourcing modes and develop
strategies for each. Illustrated methodology for vendor evaluation
and selection will lead into developing a vendor capability
matrix. Various risk mitigation strategies will also be discussed.
|
| |
| WS
14* |
Understanding Indian
Consumer & Shifts in Consumer Buying Behaviour |
| Time : |
10:30 hrs to 13:00 hrs |
| KSA Speaker : |
Arvind Singhal, Chairman, KSA Technopak |
| Industry Expert : |
Rama Bijapurkar, Consultant, India |
|
Does an affluent
consumer always buy luxury and stylish products? The reality is
that he can afford it but may not always buy it. For some products
he will be a value conscious consumer, for some he seeks the cheapest
solution and for some needs only the best is bought. The value
seekers behave differently for some products and buy products
for which the marketers had not envisaged them as the target audience.
This merging of initially distinctive consumer groups is growing
complex day by day. Few examples are affluent class eating at
McDonalds and Value seekers having Starbucks coffee while not
being enthused by McDonalds.
The consumer is becoming increasingly difficult to understand,
much less predict, than ever before. Demographics are no longer
the determinant. Lifestage is also less relevant. Lifestyle is
more idiosyncratic. Buying behaviour is now more complex.
The multi-dimensional consumer will shop in different ways based
on a range of considerations that trigger store choice and purchase
decisions.
The session will focus on understanding the changes in the consumer,
and learn how to anticipate these changes.
|
| |
| WS
21 |
Private Label Program
Development and Management for Competitive Differentiation and Margin
Enhancement Developing and Monitoring |
| Time : |
13:30 hrs to 16:00 hrs |
| KSA Speaker : |
Manisha Juneja, Consultant , KSA
Technopak |
| Industry Expert : |
Harminder Sahni, Associate Director,
KSA Technopak |
|
Private label is
a brand owned, controlled, merchandised and sold by the retailer.
Most retailers due to stiff competition take recourse to private
label program. Private label program is a key strategic tool for
a retailer to differentiate, provide value and improve margin
performance. The session will help answer Why would a retailer
have a private label?
What does private label mean in terms of retail operations?
What are the right strategies to adopt?
What is the private label process?
What are international trends and what are the implications?
|
| |
| WS
22* |
Developing and Monitoring
Appropriate Retail Performance Metrics |
| Time : |
13:30 hrs to 16:00 hrs |
| KSA Speaker : |
Anil Rajpal, Manager, KSA Technopak |
| Industry Expert : |
Krish Iyer, President and CEO, Piramyd
Retail and Merchandising Pvt. Ltd. |
Business performance metrics need
to be defined in such a manner that they represent the business
critical measures. Business performance needs to be measured
for improving operations and financial performance. A key component
in the retail sector is strategic resource management. Can we
define performance metrics, which will facilitate the resource
management with informed decision-making?
The session defines the retail specific parameters to be measured
for improving decision-making. It will also provide a master
metrics which can provide a comprehensive view of the business
and be used all component of the retail business
|
| |
| WS
23* |
Merchandise planning
and Category Management as a Margin Enhancement Tool |
| Time : |
13:30 hrs to 16:00 hrs |
| KSA Speaker : |
Dipanker Halder, Associate Director,
KSA Technopak |
| Industry Expert : |
Govind Srikhande, Director, Buying
and Merchandising, Shoppers’ Stop. |
|
On an average a
store losses one customer in three due unavailability of brand,
colour or size. The US average for markdowns is 31%. Given this
magnitude of the problem retailer struggle to achieve the right
category mix. Merchandising is the process to have the right product
at the right place at the right time and at the right price to
achieve maximized sales and margins through reduced stock outs
and markdowns.
The session will focus on merchandising planning methodology,
planning tools, defining targets and measurements and will provide
an detailed implementation plan with definitions of roles and
responsibility.
|
| |
| WS
24 |
Enhancing Effectiveness
of Customer Loyalty Programs |
| Time : |
13:30 hrs to 16:00 hrs |
| Industry Expert : |
Praphul Mishra, Chief Executive,
Net Carrots Loyalty Services. |
|
Repeat customers
spend 70% more in the 3rd year of relationships than in the first
six months and each satisfied customer refers 3 people after first
purchase. Indian companies lose half their customers every five
years. A successful customer loyalty program migrates customers
to a greater value and not just retains them.
The session will define the loyalty trivia, help set goals and
objectives of customer loyalty program, identify key elements,
and define the customer value proposition. It will evaluate technological
tools and help set the performance metrics using these tools.
The last part of the session will provide case studies contextual
to the Indian retail industry.
|
| |
| WS
31* |
Planning Retail Business
Start-up: A Road Map |
| Time : |
16:30 hrs to 19:00 hrs |
| KSA Speaker : |
Dipanker Halder, Associate Director,
KSA Technopak |
| Industry Expert : |
Vijay Mishra, Chief Executive, TCNS,
India |
|
Every successful
entrepreneur will agree that the key to successful launch of a
new business is meticulous planning followed with determined implementation.
The workshop provides budding entrepreneurs with details they
need to consider while planning a retail venture. It will take
the participants through the three phases i.e. incubation, planning
and pre-operations and operations. The seven-step methodology
looks at the initial conditioning of the mind (self analysis),
the process of choosing the sector, business modelling and planning,
defining operational planning and processes and procedures, Infrastructure
planning and implementation, launching pilot store and finally
leading to a roll out plan.
|
| |
| WS
32 |
Stand Alone / Independent
Retailers: How to profitably co-exist with large global and national
retailers ? |
| Time : |
16:30 hrs to 19:00 hrs |
| KSA Speaker : |
Vatsala Mishra, Consultant, KSA Technopak |
| Industry Expert : |
Aniruddha Deshmukh, Vice President,
Raymond, India |
|
Coming of large
global and nationalized retailers surely has some implications
for small independent retailers. But do these implications mean
extinction of small independent retailers? The answer to this
question is a big ‘No’. In fact it is the opposite, most independent
retailers will ride on this rapid growth of organized retail.
However, the independent retailers will have to realize the shift
in the consumer behaviour, taking place due to the new shopping
experiences. These experiences come from location benefits, assortments,
category mix, value propositions, ambience and service. The session
will help independent retailers to understand this shift and tune
their offer as more responsive, and then identify the areas, which
differentiate them from the organized players and help them in
customer retention and growth.
|
| |
| WS
33* |
Shopping Malls in the
Indian context: Perspective for Mall Occupiers, Developers and Investors
|
| Time : |
16:30 hrs to 19:00 hrs |
| KSA Speaker : |
Anil Rajpal, Manager, KSA Technopak |
| Industry Expert : |
Shavak Srivastava, Consultant, Dubai |
|
India has seen
a splurge in shopping mall activity. It is expected that in the
next 3-4 years about 350 malls will be operating in 65 cities.
Most of these malls are concentrated in a few locations. While
this large scale development of malls is providing the much-needed
impetus to the organized retail industry, but the mall developers
are struggling to differentiate their products from the others.
Most malls provide similar ambience and services. It is only the
retailer mix, which differs.
The session will evaluate the Indian real estate sector and provide
insights on implications of this large-scale mall development
for retailers and developers. What strategies do the mall developers
need to adopt to differentiate from the clutter?
|
| |
| WS
34 |
Managing Mark-downs Effectively
|
| Time : |
16:30 hrs to 19:00 hrs |
| KSA Speaker : |
Shailendra Thakur, Consultant, KSA
Technopak |
| Industry Expert : |
Sanjay Badhe, Customer Care Associate
& Director Operations, Shoppers’ Stop. |
Markdowns are a fall back position
used by most retailers to improve cash flow, increase inventory
turns, develop purchase excitement and achieve average price
and margin. It sounds very simplistic but in reality managing
markdowns is quite complex due to involvement of many departments,
which need synchronization. The various levers like time, duration,
value proposition are the key.
The session will help participants to understand these levers
and use them effectively. It will provide insights on how to
avoid ‘clearance sale’ and improve forecasting accuracy. It
will identify strategic and tactical tools to be used while
designing a markdown strategy.
|
* Confirmation
Awaited
*
Fully booked |