Wednesday, February 11, 2004
WS 11* Scaling up from Local to Regional and National Presence: Challenges & Approaches Understanding
Time : 10:30 hrs to 13:00 hrs
KSA Speaker : Munir Suri, Manager, KSA Technopak
Industry Expert : * Rajeev Karwal, Chief Executive, Electrolux Kelvinator, India

Every business seeks to growth. But along with growth comes increased complexity, which if not managed properly can be the reason for downfall. What does scaling mean? Is it increased market share? Is it increased revenues and top line growth? Is scaling the only choice for better business performance? What does scaling mean in terms of retail operations? Does it mean reduction in assortment and shift to standardization and reduced customisation? Where to scale, Up, down or out? When scale? Approaches to scaling are various. Which is the best for me?
The session will provide insights to all the above questions and do a business scenario analysis for developing different strategies and provide an approach plan to scale up the business to national presence.

 
WS 12 Retail Identity Development as a Key Differentiator
Time : 10:30 hrs to 13:00 hrs
KSA Speaker : Reshmi Jyoti Blah, consultant, KSA Technopak
Industry Expert : Harish Bhatt, Chief Operating Officer, Tanishq
Every other day and new player enters the retail industry determined to take his share of the market. With this growing clutter in the how does one ensure his place in the sun? Soon every other retailer will look like any other retailer doing what every other retailer is doing, how does the consumer know the difference and how does he make his choice?
One of the best strategies known and yet ignored in retailing is building an identity for the retail outlet. Creating a retail identity is a way and means to define your business and connect with your consumers.
The focus of this presentation is to delve into the elementary issues of retail identity answering questions like why do we need to create a retail identity at all, how does one build a retail identity and how does it help differentiate your offerings from others’.
 
WS 13

Optimisation of Sourcing Costs Through Vendor Audit and Vendor Management Process

Time : 10:30 hrs to 13:00 hrs
KSA Speaker : Raghav Gupta, Associate Director, KSA Technopak

Sourcing is the process of identifying, developing and managing production resources. An increasingly global marketplace has caused supply complexes to reach unprecedented levels of complexity. Emerging technologies are creating significant opportunities for retailers and manufacturers to streamline the overall supply pipeline for consumer goods. Sourcing is key strategic tool used by retailers’ world over build competitive advantage.
The session will identify the key components of the sourcing cost and provide an optimisation model by optimisation of vendor performance. It will identify various sourcing modes and develop strategies for each. Illustrated methodology for vendor evaluation and selection will lead into developing a vendor capability matrix. Various risk mitigation strategies will also be discussed.

 
WS 14* Understanding Indian Consumer & Shifts in Consumer Buying Behaviour
Time : 10:30 hrs to 13:00 hrs
KSA Speaker : Arvind Singhal, Chairman, KSA Technopak
Industry Expert : Rama Bijapurkar, Consultant, India
Does an affluent consumer always buy luxury and stylish products? The reality is that he can afford it but may not always buy it. For some products he will be a value conscious consumer, for some he seeks the cheapest solution and for some needs only the best is bought. The value seekers behave differently for some products and buy products for which the marketers had not envisaged them as the target audience.
This merging of initially distinctive consumer groups is growing complex day by day. Few examples are affluent class eating at McDonalds and Value seekers having Starbucks coffee while not being enthused by McDonalds.
The consumer is becoming increasingly difficult to understand, much less predict, than ever before. Demographics are no longer the determinant. Lifestage is also less relevant. Lifestyle is more idiosyncratic. Buying behaviour is now more complex.
The multi-dimensional consumer will shop in different ways based on a range of considerations that trigger store choice and purchase decisions.
The session will focus on understanding the changes in the consumer, and learn how to anticipate these changes.
 
WS 21 Private Label Program Development and Management for Competitive Differentiation and Margin Enhancement Developing and Monitoring
Time : 13:30 hrs to 16:00 hrs
KSA Speaker : Manisha Juneja, Consultant , KSA Technopak
Industry Expert : Harminder Sahni, Associate Director, KSA Technopak
Private label is a brand owned, controlled, merchandised and sold by the retailer. Most retailers due to stiff competition take recourse to private label program. Private label program is a key strategic tool for a retailer to differentiate, provide value and improve margin performance. The session will help answer Why would a retailer have a private label?
What does private label mean in terms of retail operations?
What are the right strategies to adopt?
What is the private label process?
What are international trends and what are the implications?
 
WS 22* Developing and Monitoring Appropriate Retail Performance Metrics
Time : 13:30 hrs to 16:00 hrs
KSA Speaker : Anil Rajpal, Manager, KSA Technopak
Industry Expert : Krish Iyer, President and CEO, Piramyd Retail and Merchandising Pvt. Ltd.

Business performance metrics need to be defined in such a manner that they represent the business critical measures. Business performance needs to be measured for improving operations and financial performance. A key component in the retail sector is strategic resource management. Can we define performance metrics, which will facilitate the resource management with informed decision-making?
The session defines the retail specific parameters to be measured for improving decision-making. It will also provide a master metrics which can provide a comprehensive view of the business and be used all component of the retail business

 
WS 23* Merchandise planning and Category Management as a Margin Enhancement Tool
Time : 13:30 hrs to 16:00 hrs
KSA Speaker : Dipanker Halder, Associate Director, KSA Technopak
Industry Expert : Govind Srikhande, Director, Buying and Merchandising, Shoppers’ Stop.
On an average a store losses one customer in three due unavailability of brand, colour or size. The US average for markdowns is 31%. Given this magnitude of the problem retailer struggle to achieve the right category mix. Merchandising is the process to have the right product at the right place at the right time and at the right price to achieve maximized sales and margins through reduced stock outs and markdowns.
The session will focus on merchandising planning methodology, planning tools, defining targets and measurements and will provide an detailed implementation plan with definitions of roles and responsibility.
 
WS 24 Enhancing Effectiveness of Customer Loyalty Programs
Time : 13:30 hrs to 16:00 hrs
Industry Expert : Praphul Mishra, Chief Executive, Net Carrots Loyalty Services.
Repeat customers spend 70% more in the 3rd year of relationships than in the first six months and each satisfied customer refers 3 people after first purchase. Indian companies lose half their customers every five years. A successful customer loyalty program migrates customers to a greater value and not just retains them.
The session will define the loyalty trivia, help set goals and objectives of customer loyalty program, identify key elements, and define the customer value proposition. It will evaluate technological tools and help set the performance metrics using these tools. The last part of the session will provide case studies contextual to the Indian retail industry.
 
WS 31* Planning Retail Business Start-up: A Road Map
Time : 16:30 hrs to 19:00 hrs
KSA Speaker : Dipanker Halder, Associate Director, KSA Technopak
Industry Expert : Vijay Mishra, Chief Executive, TCNS, India
Every successful entrepreneur will agree that the key to successful launch of a new business is meticulous planning followed with determined implementation. The workshop provides budding entrepreneurs with details they need to consider while planning a retail venture. It will take the participants through the three phases i.e. incubation, planning and pre-operations and operations. The seven-step methodology looks at the initial conditioning of the mind (self analysis), the process of choosing the sector, business modelling and planning, defining operational planning and processes and procedures, Infrastructure planning and implementation, launching pilot store and finally leading to a roll out plan.
 
WS 32 Stand Alone / Independent Retailers: How to profitably co-exist with large global and national retailers ?
Time : 16:30 hrs to 19:00 hrs
KSA Speaker : Vatsala Mishra, Consultant, KSA Technopak
Industry Expert : Aniruddha Deshmukh, Vice President, Raymond, India
Coming of large global and nationalized retailers surely has some implications for small independent retailers. But do these implications mean extinction of small independent retailers? The answer to this question is a big ‘No’. In fact it is the opposite, most independent retailers will ride on this rapid growth of organized retail. However, the independent retailers will have to realize the shift in the consumer behaviour, taking place due to the new shopping experiences. These experiences come from location benefits, assortments, category mix, value propositions, ambience and service. The session will help independent retailers to understand this shift and tune their offer as more responsive, and then identify the areas, which differentiate them from the organized players and help them in customer retention and growth.
 
WS 33* Shopping Malls in the Indian context: Perspective for Mall Occupiers, Developers and Investors
Time : 16:30 hrs to 19:00 hrs
KSA Speaker : Anil Rajpal, Manager, KSA Technopak
Industry Expert : Shavak Srivastava, Consultant, Dubai
India has seen a splurge in shopping mall activity. It is expected that in the next 3-4 years about 350 malls will be operating in 65 cities. Most of these malls are concentrated in a few locations. While this large scale development of malls is providing the much-needed impetus to the organized retail industry, but the mall developers are struggling to differentiate their products from the others. Most malls provide similar ambience and services. It is only the retailer mix, which differs.
The session will evaluate the Indian real estate sector and provide insights on implications of this large-scale mall development for retailers and developers. What strategies do the mall developers need to adopt to differentiate from the clutter?
 
WS 34

Managing Mark-downs Effectively

Time : 16:30 hrs to 19:00 hrs
KSA Speaker : Shailendra Thakur, Consultant, KSA Technopak
Industry Expert : Sanjay Badhe, Customer Care Associate & Director Operations, Shoppers’ Stop.

Markdowns are a fall back position used by most retailers to improve cash flow, increase inventory turns, develop purchase excitement and achieve average price and margin. It sounds very simplistic but in reality managing markdowns is quite complex due to involvement of many departments, which need synchronization. The various levers like time, duration, value proposition are the key.
The session will help participants to understand these levers and use them effectively. It will provide insights on how to avoid ‘clearance sale’ and improve forecasting accuracy. It will identify strategic and tactical tools to be used while designing a markdown strategy.

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